So you have this idea that you are passionate about, and you want to share that idea with the rest of the world. You have all these ideas about how this idea that you are passionate about can change the world and make it a better place, but you have one small problem, and that is that you do not have any money. Raising funds to get an idea of yours off the ground is doable, but before you go out and start your fundraising project, there are certainly some things that you need to take into consideration, and here are a few of them:
Are You Up For The Task?
Fundraising, while exciting, is a very time-consuming and tedious process, to say the least. You will also be spending lots and lots of time and even money without seeing any money in return. In fact, your fundraiser could be a complete flop, and all your efforts could go down the drain. I don’t want to sound like a pessimist, but it’s important to know what you are getting yourself into.
Establish a Solid Leadership Team
Once you decide that you are willing to take the risk and invest the time and energy, you need to put together a strong, mature leadership team. This may be one of the most vital steps in the fundraising process. You need a team who is experienced, but more importantly a team that shares your same passion and vision. Afterall, that is the only way you are going to find free labor.
Develop Very Specific Goals
You need goals and you need to make sure that they are clear for everyone to understand. Developing mile markers and short term goals to achieve will help give you team a sense of accomplishment in the short-term and will help to keep morale high. Your long term goals need to be especially clear to those that you are seeking get money from. Anyone donating to a fundraiser is going to want to know exactly how and when their contributions are going to be applied.
Know Your Audience
Your fundraiser, no matter how properly planned, will go nowhere if it does not attract the interest of anyone with money to give. So you need to know where to find these people. Well, do some brainstorming. If you are raising money to cure cancer, then ask yourself, “What are cancer survivors involved in? Social clubs, health organizations, other fundraising venues, etc. can be great ways to get the word out about your fundraiser. Even organization like the Chamber of Commerce can be resources as well.
Brandon Jones enjoys writing about school fundraising companies.