The business world is a tough one to survive in. It is no surprise that phrases such as ‘dog eat dog’ and ‘it’s tough at the top’ are used on a day to day basis when talking about business because they really do describe the way it is in today’s corporate landscape. Therefore, in order to make it in such an environment, a business and its workforce need to display certain characteristics that will take it above and beyond to supersede the competition.

A great business idea and plan of action are both imperative to succeeding as a company, but the venture is still likely to fall short if there is no real passion and motivation driving it. Here are three personal attributes that any business needs to display if they don’t want to be left standing still.

Creativity

Even the most basic business in society need to be forward thinking in their approach and therefore needs to be constantly coming up with new creative ideas. In a world that is littered with competition at every turn, it is important to stand out in as many ways as possible and being creative is going to help you do just that. New ideas are what drive a company forward and keep it always evolving. If you have a great deal of business creativity then the chances are you are likely to be the ones setting the trend rather than struggling to try and copy it.

Encourage creativity in the work place by allowing employees to share and develop any ideas they have. Arrange regular meetings between departments so that different areas of the company can interact and bounce ideas off one another, but most of all you should promote an environment that allows room for any idea to flourish; no matter how good or bad it seems. You could even send your employees on some creativity training courses in order to get the most out of them.

Dedication

Most of the big companies that are the front runners in business today would not be there if it wasn’t for the hard work and dedication of their valued employees. If you have people that are willing to put their all in for the benefit of the company then turning a good idea into a great one is a real possibility.

Creating a dedicated workforce is no mean feat, but it is no coincidence that some of the most successful companies in the world are also the best ones to work for. A list was recently released stating which corporations had the highest job satisfaction rate and search engine giants Google and technology overlords Apple both featured highly. Feeling valued as an employee, enjoying what they do and a good pay structure were all cited by the people surveyed and are all sure to breed dedication amongst employees.

Determination

With any business venture there are sure to be as many low points as there are high ones, maybe even more. In these situations you need to know that the people in your company are going to be able to pull together and work through the tough times. Many businesses come out of difficult periods stronger and with a better understanding of what it takes to make it in this unforgiving industry and this is much more likely to happen if everybody digs in and shows a little determination.

All businesses would almost definitely fail to get off the ground without determination. When starting your company it can be a very testing time and you will ultimately ask yourself whether this is really what you want to do and if the life of a business owner is really one you are cut out for. However, this is can be the making of a powerful business man. The determination it takes to get back up time and time again in the face of adversity will put anyone in great stead to make it in this ‘dog eat dog’ world.

Chris Mayhew is blogging here on behalf of Now Go Create. This innovative company offers courses on creativity training and brainstorm facilitation to help improve the productivity in your workplace. Creativity is integral to businesses so visit their website today to see what they can do for your company.