LinkedIn has evolved over the years, what was once a business social network has quickly become a tool for hiring managers and recruiter to identify potential employees – with a pool of 200 million users reported it is one big database. The ability to be able to search on location, companies, industries, job titles and keywords makes it a fantastic resource for those tasked with recruitment.

This in mind, have you done the basics to ensure you are making your profile attractive and not overlooked; here are some basics to get you started:

• Endorsements – contacting your previous employers, colleagues, former customers etc. to request a few words is definitely worthwhile. That said you should also look to return the favour with your associates. Endorsements are useful for potential employers to have a look at how others view you; they won’t stand in place of your references but certainly play a positive part in attracting interest.
• Details – seems obvious, but I have lost track of the profiles I have viewed which barely state current or previous employment names and dates. Think about how this looks to others, lazy and uninteresting. Invest some time to add in details which can be (and I advise should be) different to your CV. A stripped down version which talks through your projects and basics on how you delivered should suffice – whet the appetite of the viewer.
• Summary – this is a good area to introduce yourself, make sure you talk about you as a professional – what is it you actually do? But also ensure you add in keywords specific to your skill-set as keyword searches will scan for these. Also think about including industries etc into this section.
• Free flow – as your LinkedIn profile isn’t an official CV you can add an element of creativity and it is important to do this. Not make things up!! But address areas which you merely don’t have the room for on your CV, where your passion lays and also what your outside interests are too. Look to build a strong profile which says all it needs to but engages others.

OK so now you have a profile which is interesting and you feel happy with, make sure it is searchable / open to others. This is a question I am often asked – should I make my profile public in my privacy settings, short answer to those who are looking for their next opportunity, yes! You can always batten down the hatches on your settings once you have secured a new role but in the first instance, how do you expect to be picked up by recruiters and hiring managers?

We have been approached by a number of clients asking for their LinkedIn profile script to be put together alongside their CV so they are set to start their job search; this is certainly another element of our services and something we highly recommend to put you in the right position moving forward.