A fair few people are now turning to other means of promoting themselves out in the employment market and one way to do this is to create your own website. It is not as time consuming and crazy as you think, if you search in a search engine for a project management professional as an example, more and more websites are starting to appear. This course of action is particularly good for contractors who need to be visible even when engaged in work as the next assignment needs to be lined up ready.

To start you will need to choose a domain name (a website name) some choose names to do with your field of expertise and others use their own name. You can sign up with a number of website providers for a nominal sum of money and a good deal of these providers will have templates and online support to help you get moving. This can save you money in the long run as companies set up to design your website can charge hundreds, so think smart.

If you are using the website to try and obtain a new role then you need to make sure you add in detail similar to a CV, making sure you put emphasis on your key selling points and including what you think your target audience are looking for. Keep to the CV rule in that a strong layout, good spelling and grammar are adhered to – always include contact details, I wouldn’t recommend putting your full postal address on there but the nearest city or territory you live in (if you are not keen on moving) or stating you are flexible to move for assignments / relocate for a permanent role. An email address and a cell number will be sufficient.  Adding in pieces of work as part of your achievements can work well too – photos or links to articles / web pages which you have been involved in helps the viewer really get to grips with your abilities and as it is your website, you can afford to really go to town unlike a CV which has to be concise. You can even have a page dedicated to articles you have written and case studies, testimonials etc. the possibilities are really endless.

Do make the website visually attractive but not overly complicated; it’s about striking a balance. If you are a keen writer and like to write blog articles, your website could be just the place to add in this function. It will help you rise on the search rankings if your articles are relevant to your field too.

By publishing a website such as this you are also demonstrating some valuable skills such as:

• Website development and maintenance – think about those company webpages you have needed to create and update in your career.
• Proactive behaviour – not just placing your CV and trust in the hands of a recruiter, you are making positive moves to be picked up. You are saving potential employers a handsome recruitment fee too.
• Marketing yourself – your ability to market yourself well is fantastic; it demonstrates how you could market products, projects and initiatives.